Marketing Intelligence Platform

Andiron AI

Client: Andiron AI

Project Overview

Architected and built the backend infrastructure for a comprehensive marketing optimization platform. Andiron AI is a cutting-edge marketing intelligence platform that helps businesses maximize their marketing ROI through AI-driven insights and automation.

As the backend architect, we developed the entire server infrastructure, API layer, and data processing pipelines that power the platform's intelligent decision-making capabilities.

The Challenge

The client needed a robust, scalable backend system capable of:

  • Processing millions of marketing data points in real-time
  • Integrating with multiple marketing platforms and APIs
  • Running complex AI models for predictive analytics
  • Maintaining sub-second response times for the frontend
  • Ensuring enterprise-grade security and compliance

The Solution

We designed and implemented a microservices architecture using FastAPI and Python, focusing on:

  • Event-driven architecture for real-time data processing
  • Containerized services deployed on Kubernetes for scalability
  • Redis caching layer for optimized performance
  • PostgreSQL with advanced indexing for efficient data retrieval
  • Asynchronous task processing with Celery
  • RESTful and GraphQL APIs for flexible frontend integration

Key Features & Deliverables

FastAPI microservices architecture
Real-time data processing pipelines
AI model integration and deployment
Multi-channel marketing API integrations
Advanced caching and performance optimization
Enterprise-grade security implementation

Technology Stack

Python
FastAPI
PostgreSQL
Redis
Docker
Kubernetes
Celery
GraphQL

Results & Impact

The platform successfully launched and achieved:

  • Processing over 10 million marketing events daily
  • Average API response time under 200ms
  • 99.9% uptime since launch
  • Seamless integration with 15+ marketing platforms
  • Reduced client's marketing analysis time by 80%

See This Project in Action

Experience the live platform and see how we brought this vision to life

Visit Andiron AI (Opens in new tab)